West End Financial
About us
West End Financial offers a personal, tailored service to guide clients through every aspect of property ownership—from securing mortgage finance to arranging protection and energy solutions. With a trading address in London and a physical office in Cheltenham, we attract a high volume of London-based enquiries while maintaining a strong regional presence.
Our advisory divisions—West End Mortgages, West End Equity Release, West End Covers, and West End Energy—provide comprehensive support across the financial landscape. Whether clients are purchasing, remortgaging, planning for retirement, or protecting their assets, we deliver clear, integrated advice with a personal touch.
The role
As a Mortgage & Protection Adviser, you’ll be responsible for:
- Advising on a wide range of mortgage and protection products
- Managing leads provided by the firm while also self-generating business
- Retaining full ownership of self-generated clients
- Supporting clients from initial enquiry through to completion
- Collaborating with our back-office team of three administrators
Who we’re looking for
We’re seeking a proactive adviser who:
- Has 1–2 years’ experience in mortgage and/or protection advice
- Holds a CeMAP (or equivalent) qualification
- Is ready for a new challenge and keen to grow their client base
- Communicates clearly and builds lasting relationships
- Is comfortable working in-office initially, with flexibility to transition to hybrid or remote
Benefits
- Flexible remuneration structure
- Six-month basic salary available if required
- Full client ownership of self-generated business
- Office-based support from three administrators
- High volume of London referrals due to trading address
- Opportunity to work remotely or flexibly after initial onboarding
How to apply
Please email your application to [email protected] with the reference:
West End Financial – Mortgage & Protection Adviser