Sales skills and objection-handling


I need help with sales skills and objection-handling

If you need support with your sales skills and objection-handling, you’ve come to the right place! We’ve reached out to our provider partners to collate some of the best sales training materials in the market, as well as a series of helpful sales and marketing materials that you can use to support your customer conversations.

Head below to discover the brochures, leaflets and training available.



Customer guide to protection

White-label customer guide to protection insurance

Insert your logo, contact information and regulatory statement and start sharing your very own customer guide to protection. And, because the content of this guide is pre-approved, you don’t need to share with Advertising for approval to get started!

Download now

Customer guide to protection insurance

This guide is ready to start using with your customers straight away. No need to insert anything – simply download it and start sharing today!

Download now

Sales skills training from AIG

  • How To Reinvigorate Your Critical Illness Sales Process
    Webinar from AIG
    Access now >
  • Sales Process Part 1
    Podcast from AIG
    Access Now > 
  • Sales Process Part 2
    Podcast from AIG
    Access Now >
  • Fact Finding Part 1
    Podcast from AIG
    Access Now >

Sales aids

Claims Paid In 2020 from Aegon
Need to show your customers that insurance really does pay out when you need it? This infographic from Aegon breaks this down in their latest stats.

Family income benefit sales aid from Aegon

What do your customers value most? An income gives us all the freedom to do so many things, and that’s why it's the foundation to all financial planning. So it's important your customers protect it. Show them why family income benefit could be the answer.

Instant Life Insurance

Sales aid from AIG

Whole Of Life

Download the sales aid from AIG

Relevant Life Features Table

Download the sales aid from AIG

Protecting Against The Cost Of Injury

Fracture cover sales aid from Legal & General

Fast Results From Some Of The UK’s Top Medical Experts

Private Diagnostics sales aid from Legal & General

Mental Health, Physical Wellbeing And Back To Work Support: For Today, For Tomorrow

Rehabilitation support sales aid from Legal & General

Personalised Support For Your Client And Their Family

Wellbeing support sales aid from Legal & General

Fracture cover from Zurich
Protect yourself from the cost of broken bones, dislocations, tears and ruptures

Objection Handling toolkit from Zurich
Let's be more practical and less technical

Mythbusters - Infographic

Lets bust these myths

Product Matchmaker tool
Helping you have important conversations

IP Fracture cover
Covering more than just your client

Marketing to your customers: brand your own assets

We’ve created some social media image cards, designed for you to personalise with your own brand identity and contact information! Simply follow the instructions in the documents and start sharing with your customers today!

    Download customisable infographic Download customisable social media cards

    Get started with Zenith

    Zenith protection from Sesame gives you access to 16 of the UK’s leading protection providers. Click below to get to know them and their offerings – and get started today.

    Get to know the Zenith providers

    Sesame account manager support

    Your Sesame account manager is here to help you get started with protection. From navigating the products and providers available with your Sesame membership, to how you can embed protection into your firm’s processes, reach out to your Sesame account manager today to get the support you need.