Why Sesame?

Quality advice

All advisers in the UK have to work within the regulations laid down by the Financial Conduct Authority (FCA). These can change quickly and frequently, and can be very detailed and complicated.

Sesame works closely with the regulator to interpret new rules and policy changes, turning them into specific and clear guidance to help its members ensure they are advising you in a fair and compliant manner.

And it’s in our interest to make sure they do this.

Sesame members are ‘Appointed Representatives’ of Sesame. This means Sesame is ultimately responsible to the regulator for the quality of the advice that Sesame members give, and the onus is therefore on us to check the quality of the advice our members give. If a Sesame adviser is not up to our exacting standards, we terminate the relationship – it’s as simple as that.

So when your adviser is a member of Sesame, you can enjoy confidence and quality assurance in the advice you will receive.

The best products & prices

Financial Services is a very fast-moving industry. New products emerge all the time and existing ones change constantly.

Sesame constantly researches, reviews and rates new and existing financial products, using our position as one of the UK’s largest distributors of retail advice to negotiate the very best rates on the very best products for your adviser to pass on to you.

Our advisers get access to many exclusive products that are not available anywhere else – not even direct from the providers themselves – making talking to a Sesame adviser a must for anyone looking for financial advice.

Access to innovation

In any industry, to develop truly innovative new products, technologies and approaches can take a lot of capital investment – often more than an average financial advice firm could afford.

Because we have thousands of firms within the Sesame Bankhall Group, though, we can – and do – develop these innovations of their behalf, passing the benefits on to you.

Award winning support

Thanks to our unswervingly industry-leading products and services, and the access we provide for advisers to emerging innovations and technologies, Sesame is consistently recognised as a market leader, winning industry awards voted for by our industry peers.

Treating customers fairly

At Sesame, all of the guidance, regulatory support, feedback and services we provide to advisers is designed to have your best interests at heart. The advice you receive should be clear, fair, and designed to help you achieve the best possible outcome in relation to your financial goals.

So when your adviser is a member of Sesame, you can enjoy confidence and quality assurance in the advice you will receive.